I'm Padi Cheng 👋🏻
A dynamic product designer at ShopBack ⚡🇸🇬
I design in 2 domains—Growth and Financial Services—
in a fast-paced environment 🚀 with a strong focus on strategic thinking and addressing complex challenges.
I have curious soul and possess strong insight. I love observing details in life and understanding how people see issues from various perspectives, which becomes nutrients for design.
I enjoy the design thinking process and excel in solving complex problems, deriving insights from data analysis and user research to identify the right problems. I convert concepts into feasible features, striving to drive impact and craft delightful user experiences while meeting business goals 📈.
💡 Intelligent and self-motivated
I have strong ability and passion for learning, constantly enriching myself.
I also enjoy challenges, and have enthusiasm and patience for solving
complex problems.
💬 Good at communicating
I have good interpersonal skills and love to collaborate with people from different fields. As an inspirational team player, I establish rapport with team members, align towards the shared vision and goals and create value together.
✨ Open-minded and flexible
I love exploring new ideas, identifying opportunities, embracing ambiguity as it comes and not afraid to take calculated risks. I have high adaptability, especially for dynamic and fast-paced environment.
My Product Design Journey Highlights 🌸
Product Designer, ShopBack
Apr. 2024 - Now | Hybrid
ShopBack is the biggest Cashback reward service in Asia, operating across 10+ markets.
🚀 Nominated for the Product design SPARKLIGHT Award for outstanding performance.
🚀 End-to-end product design ownership in Growth and Financial Services domains. 🚀 Collaborated with CPO and cross-functional teams closely to identify and prioritize problem spaces, and drove product and design strategy.
Product Designer, Delivery Hero APAC - foodpanda
Jun. 2022 - Dec. 2023 | Remote
Delivery Hero is a multinational online food ordering / delivery company based in Berlin, operating in 70+ countries. foodpanda is the largest food / grocery delivery platform in Asia across 10+ markets, and the lead brand for Delivery Hero Group in Asia.
🚀 Promoted for outstanding job performance.
🚀 End-to-end product design ownership in Dine-in domain. Collaborated smoothly with the team to solve complex problems and iterate design.
🚀 Temporary product manager of 2023 Q4, leading the squad and writing 8 PRDs to define initiatives in detail.
🚀 Defined OKR / roadmap and involved in strategy discussion in an early stage.
Invited speaker at
National Chengchi University 🏫
I was invited to share personal product design experiences and case studies to 80+ students in their UX design course 👩🏻🏫
Beyond Product Design...
I am a 🎼 music lover. I love to 🎤 sing and 🎸 play guitar, also playing rock bands. I like to explore music of various genres, enjoying the details and ingenuity of music, which broadens my horizon, keeps me open-minded and gives me inspiration for design.
Having strong passion for learning and want to sing in foreign languages, I began to learn 🇯🇵 Japanese (daily conversation level / JLPT N1 passed) and 🇰🇷 Korean (beginner level) by myself. For static activities, I like 📖 reading and 🖋 writing calligraphy, which helps me collect myself.
I am also an enthusiastic content creator (@pdlog___) with 11K+ followers, focusing on introducing various cuisines. My content has led to collaboration invitations from 150+ restaurants, 1.8M views and up to 1M reach. Join me in savoring the richness of different cuisines, and feel free to follow along for a flavorful journey 🍔 Now I also love expressing myself through outfits, exploring a variety of styles as a way to reflect my personality and creativity!
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If you are interested in my experience and works, please feel free to contact me ❤️